The web has a large number of traffic exchange sites. Website owners submit their site to these programs and then view each other’s sites in order to increase their page views. Traffic sites use a manual rotation where the user has to click to get to the next site, while autosurf sites use an automatic rotation system. Some programs offer both.
Users have to view a certain number of sites, such as 200 a day, to get credits. Most work on a 1:1 basis. You see 200 different sites and this means your own site will get 200 views from other members. You might have to have a site on your screen for, say, 20 or 30 seconds before you proceed to the next site. Traffic exchange and autosurf sites are often used by web businesses and affiliate marketers for advertising and to gain views and potential sales.
Generally, the more views a site gets, the higher it appears in search results, which means it will get even more views when people do searches. Submitting a site to traffic exchange sites means that a single page is usually viewed by a large number of members, who then race on to the next site, and the next, in order to get sufficient credits to get their own site viewed multiple times.
These people aren’t usually interested in your site and the quality of views is low. This results in a high bounce rate away from the site because other pages on the site aren’t viewed and the search engines will think that the site isn’t useful to users and will penalise it in searches accordingly. You can damage the reputation of your site.
Google advises against using traffic exchange sites to boost advertising and page views and doesn’t allow AdSense ads to run on webpages that are included in these traffic sites. This is because Google is concerned about the low quality of visits to webpages from these sites. In fact, Google and the other search engines tend not to take account of views via traffic exchange sites in ranking websites. The Google algorithm, for example, has hundreds of ranking factors, and some of these include the quality of views a site gets.
Be wary of any traffic exchange type sites that offer upgrades for a sum of money and that promise to pay money for surfing a certain number of sites. Not all of these sites actually pay and are clearly scams. Most traffic exchange sites aren’t scams, but they are still not worth the effort of going through a large number of member sites each day. Owners of traffic sites will promote them as beneficial but there really aren’t any benefits.